About the Company
Clickable is an online solution that makes search advertising Simple, Instant and Profitable. Clickable’s immediate activation and intuitive user experience make it easy for marketers to manage performance across all major ad networks, including Google, Yahoo and Microsoft. Clickable’s powerful recommendations and reporting make marketers more efficient, effective and confident – even at the very first login. Clickable’s ActEngine actually learns marketers’ preferences and enforces best practices to maximize return. Clickable always listens and constantly improves. That’s why customers often say: “Clickable is like having a trusted advisor always by your side ensuring success.”
For advertising agencies, Clickable drives profitability by growing margins, staff efficiency and capacity to serve more clients. Predictable, performance-based technology costs enable agencies to capture new market share from smaller clients, historically unprofitable under traditional agency cost structures. With easy white-label reporting, agencies can groom smaller clients into full-service accounts. Finally, Clickable rapidly enables and educates agency staff with embedded contextual help, multimedia training and community.
For ad networks, Clickable offers growing access and scale to thousands of advertisers and agencies, while providing parity with all major ad networks. Simply “Clickable enable” your ad network to grow customer loyalty and market share by integrating with the one platform where advertisers manage all premium networks.
Clickable was founded in 2006 by serial entrepreneurs Munish Gandhi and David S. Kidder. Prior to founding Clickable, David and Munish founded SmartRay Network, a mobile advertising delivery pioneer.
Clickable is backed by some of the Internet’s most successful venture-capital firms and private investors. Clickable completed in December 2007 its Series A round of investment, led by Pequot Ventures and Union Square Ventures, totaling $6 million. This round included investments from strategic individual investors Peter Thiel, Managing Partner of The Founders Fund and Co-founder of PayPal, and Jonathan F. Miller, former America Online Chairman and Chief Executive.
Clickable completed in July 2008 its Series B round of financing, raising an additional $14.5 million, led by Founders Fund, with additional backing from existing investors Union Square Ventures and FirstMark Capital.